Since its appearance on the global betting market, 12BET India has established a unique legacy in the world of football with a number of high-profile sponsorships. Being among the most reliable brands in online gambling, 12BET football sponsorship has reached all over the most significant European leagues, making it a partner in renowned clubs of the Premier League, La Liga, and the EFL Championship.

Full 12BET Football Sponsorship History

Whether it be shirt sponsorship or sports betting, 12BET has developed long-lasting associations with football clubs that support its ideals of performance, passion, and precision. This article delves into the deep history of these partnerships and the way they have had 12BET firmly as a key player in global football marketing.

Historic Sponsorship Milestones in English Football

Over the years, 12BET has gained an amazing reputation as well through its significant football sponsorships in the major English clubs:

• Newcastle United (2011-12): Partnered as the Official Betting Partner on their Premier League season for that year’s 12BET football sponsorship.
• Birmingham City (2010-11): Joined as the Official Club Partner when they were in the EFL Championship.
• Wigan Athletic (2011-13): Agreement of three seasons as Official Shirt Sponsor in League One.
• Crystal Palace (2013): Crystal Palace is a Premier League club that was a sponsored official stadium sponsor.
• Coventry City (2014): One game sponsor of Arsenal on shirt front.
• Hull City (2014): Official Front of Shirt Sponsor for 12BET Football Sponsorship.
• Swansea City (2016): Agreed to a full-season deal as Official Betting Partner.
• Arsenal (2016-18): Three-year Official Betting Partner collaboration.
• West Bromwich Albion (2017): Official Training and Sleeve Wear Partner.
• Wolverhampton Wanderers (2022): Wolverhampton Wanderers collaborated with 12BET. This 12BET football partnership was following their experience as the experts in live in-play betting.
• Leicester City (2016, 2024/25): Backed the first non-Big Four team to win the league in Leicester City (since their triumphant season in the Premier League).

A Brand Trusted Across the Football World

12BET really made its mark in football sponsorship: stretching from top-tier La Liga teams like Sevilla FC (remember that 2009 shirt deal?) to the less flashy Premier League sides you sometimes root for on a rainy Saturday. That Sevilla partnership wasn’t just a random move; it pretty much kicked off their whole push into European football, way before it became a trend.

It’s not just about logos on shirts on the 12BET football partnership, either. You’ll spot their branding during matches, on boards around the pitch, all over the place. Honestly, it’s clever. That visibility builds some real credibility and brings in plenty of new users. Plus, they always seem to have some “exclusive” campaign or bonus waiting if you’re on their app or website. They really know how to keep people interested and coming back.

What Makes 12BET Football Sponsorship Stand Out?

12BET doesn’t just attach its name to clubs; it enhances fan experiences. With every football partnership, the brand delivers:

• More excitement with the 12BET Exchange (think of it as a community for people who love betting).
• Special offers for newcomers who sign up. Who doesn’t enjoy a good deal?
• Live betting right from the 12BET app while matches are happening.
• For football fans in India, there’s even more coverage to dive into.

These features are part of what makes 12BET football sponsorship not just visible—but impactful.

Final Words on 12BET Football Sponsorship

12BET has been in the game for over ten years, working with major clubs like Arsenal, Wigan, and now Leicester City. Whether you’re following new campaigns or looking back at old ones, 12BET’s impact on football is pretty hard to miss.

If you want to see for yourself, just log in or use the 12BET app. New users in India can register and join in whenever they’re ready.