The EGR Marketing & Innovation Awards 2024 gathered the top people in the iGaming world, this time in London at the famous Roundhouse. From CRM campaigns all the way to innovation in esports, the occasion honored those who applied bold approaches, used data and stood out with their marketing. 12BET really made an impression in the EGR Awards 2025 this year, as their nominations for Sportsbook Marketing Campaign and Best Marketing Team of The Year revealed how creative the brand has been in 2007.
EGR Awards 2025: What Could Determine Winners?
Strategy That Goes Beyond the Basics
From last year’s EGR awards, it is obvious that brands must go deeper than simple promotions. Top-performing campaigns focus on understanding their customers’ minds, their buying process and giving them unique attention. Sky Bet was awarded several honors such as Innovation of the Year and Innovation in Sports Betting, thanks to using technology, live updates and entertainment all together.
12BET’s marketing team follows these ideals closely. Unlike simply running incentive bonuses, they’ve maximized their influence by moving into local relevance, sport-based news and with athletes as ambassadors, helping the brand become a defining element in the hearts of Indian sports fans.
Personalization and Precision in EGR Awards
In 2024 EGR Awards, hyper-targeted marketing was the main focus. William Hill got an award for its Personalized Marketing Campaign and Kaizen Gaming was recognized for both Responsible Gambling and the Best Native App. Their successes highlight how capable brands are to send out suitable content to people using different devices.
The way 12BET approaches multiple sports markets matches the changes happening today. The way they deliver a mobile-friendly process, putting Indian cricket markets in front of Indian punters, makes sports betting visceral and convenient anywhere in Asia.
Sportsbook Marketing Is Getting Smarter
Many sportsbook companies battled in the 2024 EGR Awards for Sportsbook Marketing Campaign category, giving gold to Super 6 by Sky Betting & Gaming. Participants were involved through their community and their team brought content and betting much closer together. At the same time, being nominated for Best Sportsbook Marketing Campaign shows that 12BET focuses on offering the latest promotions, real-time betting and user-friendly features for its fans.
No matter if it’s doubling odds in an IPL match or organizing contests for Premier League predictions, 12BET treats its sportsbook marketing as something for the enjoyment of its customers.
Innovation Is No Longer Optional for EGR Awards
From the EGR Awards 2024, it became clear that in a crowded market, offering new ideas is a matter of staying alive. Because Sky Bet is leading in innovation and Stakemate is recognized for Innovative Start-Up, it seems that everyone is now looking for fresh ideas instead of sticking to old ones.
Their involvement in these two parts proves that they are open to the space and are able to support their creativity with strong execution. In using advanced CRM and running campaigns at the ideal time, they reveal that running a good sportsbook relies more on knowledge than math.
Final Thoughts: Why 12BET Belongs in EGR Awards
By being recognized in these categories for EGR Awards 2025, 12BET is helping to point out what it means to do iGaming marketing well in 2025.
They make courageous decisions but never put themselves in dangerous situations. Fresh while keeping their goals in mind. Most importantly, they pay attention to their players’ comments and needs.
12BET is proving that innovation and integrity go well together!